Farida Gupta Blogs

About Our New Niloufar Collection

By: Arushi Gujral 14 Feb, 2018


The word ‘Niloufar’ originates from Persia and is used to refer to two varieties of flowers: ‘Water Lily or Lotus’ and ‘Morning Glory’. These beautiful flowers are the inspiration for our new Niloufar collection.

Spring-summer is naturally associated with elements like the flowers, leaves, birds and the wind. This is the reason we’ve picked one of the most delicate and exquisite flowers - the water lily, for our Niloufar collection. The flower print runs across a soft mulmul fabric in soothing colours of blue and white. The silhouettes are flowy, elegant and extremely comfortable.


Look Forward to New Styles in the Niloufar Range

FG Niloufar Collection


While Anarkalis, A-line kurtas and Angrakhas have been our major offerings till date, with the Niloufar collection, we are also launching ‘box-pleated kurtas & tops’. The box-pleated kurta and top is a perfect fit for all body types and adds panache to a simple straight silhouette. You can team them up with our printed shararas and straight farsi pants to create some eye-catching semi-formal get-ups. The block print seen on the garments is ‘Sanganeri’- the creative and eclectic region of Rajasthan.