Privacy Policy

This Privacy Policy (‘Policy’) applies to the collection, use and disclosure of information that is collected by Farida Gupta Retail Private Limited (‘FG’) through its website “” (hereinafter referred to as the “Website”) and shall be considered as Additional Terms (as defined under the Terms & Conditions available on the Website). FG and the Website are hereinafter collectively referred to as “Us/We/Our” and the people/entity accessing the Website and/or purchasing the goods and services available therein through the Website and/or any other assets are hereinafter collectively referred to as the “Users/Customers/Your/You”. We offer for sale clothing merchandise and associated services such as delivery and payments (hereinafter collectively referred to "Service(s)/Product(s)") via the Website and even through other assets, as has been explained in the Terms & Conditions available on the Website. We are committed to ensuring that your privacy is protected while accessing/using/availing our services and products. This Policy only applies to the information collected through the Website and does not apply to the information collected through any other source.

FG is a duly incorporated Indian Company that processes the information and data provided by you.

By using the Website, you consent to the transfer of your data overseas and across borders, and from Your country or jurisdiction to other countries or jurisdictions around the world. The laws governing data in Your home country may differ from those in the countries to which data is transferred.

By using the Website, You agree to the collection and use of information in accordance with this Policy.

Changes To This Privacy Policy

We may update this Policy from time to time. In the event of any changes in this Policy, the new amended version shall be uploaded on the Website for your information and perusal. You are advised to review this Privacy Policy before providing any data to Us.

Information Collection and Use

We collect two types of information from You on the use/access of this Website, Personal and Non Personal data.

While using our Service, we may ask You to provide us with certain personally identifiable information that can be used to contact or identify You ("Personal Data") and certain non-personally identifiable information (‘Non Personal Data’) may be automatically collected by Our tracking technologies.

Personal data may include, but is not limited to your email address, first name and last name, phone number, address, state, province, ZIP/postal code, city, etc.

Non Personal Data includes the following:

  • Usage Data : We may also collect information how the Website is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
  • Tracking & Cookies Data: We use cookies and similar tracking technologies to track the activity on Our website and hold certain information.
    A Cookie is a small text file that is saved to and during subsequent visits, retrieved from, your computer or mobile device. In addition, the other tracking technologies that may be used are beacons, tags, and scripts. FG utilises cookies and other technologies to collect and track information and to analyze and improve Our services on the Website. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of Service/Products being offered via Our Website. We do not use cookies to disclose information to third parties. You can easily erase cookies from Your computer or mobile device using your browser.

Usage of Data

FG will use this data to provide better service to Website visitors, customize the Website based on Your preferences, compile and analyze statistics and trends, to otherwise administer and improve the site for Your use, and to personalize offers. We may also use personal data to transmit direct marketing communications to You by email, although you can opt-out of receiving such communications at any time on the link

Disclosure of Data

FG will not disclose Your Personal and/or Non-Personal Data to a third party, unless such action is necessary to comply with any legal obligation; to protect and defend the rights or property of FG, to prevent or investigate possible wrongdoing in connection with Our services, to protect the personal safety of users of Our services or the public; or to protect FG against any future legal liability.

Security of Data

The security of Your valuable data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Data, we cannot guarantee its absolute security.

Service Providers

We may employ third party companies and individuals to facilitate Our Service ("Service Providers"), to provide the Service on Our behalf, to perform Service-related services or to assist us in analyzing how Our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party Service Providers to monitor and analyze the use of Our Service such as inter alia Google Analytics, etc.

Google Analytics

Google Analytics is a web analytics service offered by Google LLC that tracks and reports website traffic. Google uses the data collected to track and monitor the use of Our Service.

You can opt-out of having made Your activity on the Website available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits/activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

California Privacy Rights

California Civil Code Section 1798.83 permits Our visitors who are California residents to request certain information regarding Our disclosure of personal data to third parties for their direct marketing purposes. To make such a request, please contact Us at the e-mail address provided below.

Contact Us

If you have any questions about this Privacy Policy, please contact us: