21st January 2023

Dear FG Family,

New years’ are meant for resolutions. We’ve set a few for ourselves too. Our vision board has been revamped; there’s one addition to it that we’re particularly excited about - to be interacting more regularly with you, our FG family.

Looking to make it a consistent practice, we endeavour to share quick updates with you regarding everything FG by way of weekly blogs.

To set things off, here’s what this week looked like at the FG HQ:

Size Mix: Remixed

To start the week, our Analytics and Marketing teams got together to review and rework the current size mix. We put our minds to landing on the perfect split between each size to ensure your favourite FG styles are available across as many possible sizes.

End of Season SALE: Live Now

With the last flip of the calendar’s page, Our End of Season SALE is now underway. With over 800 styles on discount, we’ve gone live with our biggest SALE ever. We’re excited beyond measure to be able to reciprocate all the love and appreciation you’ve bestowed us with throughout the year- this is one of the multiple steps we’ve taken on that front. You can explore our SALE section here.

Monthly Photoshoot

We wrapped up our monthly photoshoot earlier this week. We can’t wait for you to see the final results on our website and our social media handles!

Emailer Platforms: New Vendors

Nothing comes between family- Not even erratic emailing platforms. One of our Emailer vendors had been giving us trouble on the daily. Keen to rectify this issue once and for all, we onboarded another vendor to ensure Emails continue to remain a seamless communication channel between us.

Exhibitions

We’re back on the road with our exhibitions! Our first visit of the year was to our neighbouring city, Gurugram. We’re in the process of finalizing our Exhibitions itinerary for the months to come.

You’re now up-to-speed with everything happening at FG! Thank you for your time. Looking forward to sharing with you everything the coming week has in store for us.

Wishing you a great week to come!

Always at your service,

Team Farida Gupta