The word ‘Niloufar’ originates from Persia and is used to refer to two varieties of flowers: ‘Water Lily or Lotus’ and ‘Morning Glory’. These beautiful flowers are the inspiration for our new Niloufar collection.

Spring-summer is naturally associated with elements like the flowers, leaves, birds and the wind. This is the reason we’ve picked one of the most delicate and exquisite flowers - the water lily, for our Niloufar collection. The flower print runs across a soft mulmul fabric in soothing colours of blue and white. The silhouettes are flowy, elegant and extremely comfortable.

Look Forward to New Styles in the Niloufar Range

While Anarkalis, A-line kurtas and Angrakhas have been our major offerings till date, with the Niloufar collection, we are also launching ‘box-pleated kurtas & tops’. The box-pleated kurta and top is a perfect fit for all body types and adds panache to a simple straight silhouette. You can team them up with our printed shararas and straight farsi pants to create some eye-catching semi-formal get-ups. The block print seen on the garments is ‘Sanganeri’- the creative and eclectic region of Rajasthan.