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Jashn Collection 2020

By: Shiv Pasricha
2020-12-23 14:46:24

Celebration. जश्न. ਜਸ਼ਨ. উদযাপন. ಆಚರಣೆ.ઉજવણી. The term has found new meaning, regardless of the language. 

Finding slivers of light in the gloom of darkness, making music in the lull of silence- this year has taught us so much. The feeling of gratitude has never been stronger. To celebrate the little things in life is what the past few months have been all about. A hot cup of evening tea, a melodious chirp of the birds, bright Sunny mornings with clear skies, or even a hearty breakfast- we’ve come to realize that happiness truly does lie in the smallest of things. Every day is a special occasion. 

Reminiscing those mellow moments of magic as the year comes to a close, our upcoming collection- ‘Jashn’ is a subtle reminder of the silver linings in otherwise testing times. With the year-end festivities around the corner, let’s take a moment to look back on the bright side of things and end the year on a gentle high.

Conceptualized with the intent to create a sense of celebration, we’ve made use of a bright colour palette. Elaborate hand-embroidery work lends a touch of shimmer. Showcasing a range of handcrafted Kurtas, the subtle sheen of the soft fabrics offers a fine balance of comfort and style. 

As we head into the new year, we must believe an optimistic start to the new year might make all the difference. Reflect on your good times with the ones you love, exude an aura of contentment. If you ever think of a moment to be ‘too small’ or not ‘big enough’ to celebrate, just remember what brought the entire world to a standstill is only microscopic.

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