“Happiness is an inside job.” These words have found new meaning of late. Elaborate travel plans, exciting academic endeavours, thrilling professional prospects; when we look back at the past few months, we can’t help but wonder what could have been. Mother Earth was in distress, and she made sure she was heard. With a lifetime worth of lessons and immeasurable gratitude, this reality-check put things into perspective.

As humanity mends its ways heading into the post-pandemic life, we must never forget one other narrative of Nature: Life must go on. In doing so, a sense of collective happiness and cumulative support is the need of the hour.

Hope, optimism and a sharpened moral compass; our design palettes have been out of the ordinary this year. Aspiring to create our own little world of endless love and comfort, our Design Team wanted to manifest styles that would spread happiness all around; for the makers and the muses. In that humble attempt to spark a sense of celebration, the concept of our new collection was born.

Graced with pleasing pastels and extraordinary craftsmanship, our new collection is all about reminiscing reasons to rejoice. Detailed Lacework and gorgeous Gota work etch strokes of refinement into our vibrant block-prints. Tailored in contemporary silhouettes, the Kurtas exude a sense of effortless elegance. The matching breezy cotton bottoms come embellished with subtle lacework. Elements of Mughal art make their way on to most of these new designs to give them a sense of subtle splendour. Envisioning a world of joy, contentment and abundance around the corner, this collection emanates a pre-festive charm. 

Aptly called “Nusrat Jahan”, the name of this collection finds its roots in the Urdu language, roughly translating to ‘A sphere of warmth and support’- precisely what we intend to exude with our new styles. Good thoughts bring good things. 

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